Meredith Price
BMW Lookbook
Why are drivers in Germany and other European countries drawn to BMW and other luxury cars?
PROJECT CONTENTS
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Lookbook
Video Promo
Press Release
CREDITS
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Meredith Price - Photos & Design
Megan Edgemond- Videography & Producing
Sebastian Fas - Copywriting
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Timeline
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May 2019
Design & Photography
Goal
To tell the story of BMW Corporation's automotive design, technology, and user experiences through visual communication and journalism. I worked with three students to co-develop an idea and gather research and content before traveling to Germany. A three-part presentation was created to showcase BMW including a lookbook, video, and press release.
Approach
Interviewed BMW designers in Munich, Germany to gain content and insight for the project. I designed the book in the style of BMW to showcase the look and feel of their cars. I used clean lines, bold statements, and a cool color palette, including images that I took and curated from the BMW Museum, the BMW World Showroom, and the streets of Munich and Berlin.
