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BMW Lookbook

Why are drivers in Germany and other European countries drawn to BMW and other luxury cars?

PROJECT CONTENTS

Lookbook

Video Promo

Press Release

CREDITS

Meredith Price - Photos & Design

Megan Edgemond- Videography & Producing

Sebastian Fas - Copywriting 

Timeline

May 2019

Design & Photography

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Goal

To tell the story of BMW Corporation's automotive design, technology, and user experiences through visual communication and journalism. I worked with three students to co-develop an idea and gather research and content before traveling to Germany. A three-part presentation was created to showcase BMW including a lookbook, video, and press release.

Approach

Interviewed BMW designers in Munich, Germany to gain content and insight for the project. I designed the book in the style of BMW to showcase the look and feel of their cars. I used clean lines, bold statements, and a cool color palette, including images that I took and curated from the BMW Museum, the BMW World Showroom, and the streets of Munich and Berlin.

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