BMW Lookbook
Why are drivers in Germany and other European countries drawn to BMW and other luxury cars?
PROJECT CONTENTS
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Lookbook
Video Promo
Press Release
CREDITS
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Meredith Price - Photos & Design
Megan Edgemond- Videography & Producing
Sebastian Fas - Copywriting
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Timeline
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May 2019
Design & Photography
![Lookbook_cover_web.jpg](https://static.wixstatic.com/media/f85927_1b1f9244e9a040e08c8c373ea10b5850~mv2.jpg/v1/fill/w_122,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f85927_1b1f9244e9a040e08c8c373ea10b5850~mv2.jpg)
![interior_20.jpg](https://static.wixstatic.com/media/f85927_3b7fc75961f54f25a61ab1743e00f07a~mv2.jpg/v1/fill/w_123,h_79,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f85927_3b7fc75961f54f25a61ab1743e00f07a~mv2.jpg)
Goal
To tell the story of BMW Corporation's automotive design, technology, and user experiences through visual communication and journalism. I worked with three students to co-develop an idea and gather research and content before traveling to Germany. A three-part presentation was created to showcase BMW including a lookbook, video, and press release.
Approach
Interviewed BMW designers in Munich, Germany to gain content and insight for the project. I designed the book in the style of BMW to showcase the look and feel of their cars. I used clean lines, bold statements, and a cool color palette, including images that I took and curated from the BMW Museum, the BMW World Showroom, and the streets of Munich and Berlin.
![Lookbook_page1_web.jpg](https://static.wixstatic.com/media/f85927_b8b3c968756c43c48b9cfff3984b1a30~mv2.jpg/v1/fill/w_143,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Lookbook_page1_web.jpg)
![hands.jpg](https://static.wixstatic.com/media/f85927_0bf41a18cb0246a4919b44660bb7c921~mv2.jpg/v1/fill/w_123,h_82,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f85927_0bf41a18cb0246a4919b44660bb7c921~mv2.jpg)
![Lookbook_page2_web.jpg](https://static.wixstatic.com/media/f85927_0ed2ae0635704e6b9be546ce9ae7f4c9~mv2.jpg/v1/fill/w_123,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/f85927_0ed2ae0635704e6b9be546ce9ae7f4c9~mv2.jpg)
![Lookbook_page3_web.jpg](https://static.wixstatic.com/media/f85927_749c1047f0f643b4b4c861e2d0575a5f~mv2.jpg/v1/fill/w_143,h_102,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Lookbook_page3_web.jpg)